Michelle Strawhecker
Strategy & Media
At MSSM, Mindful Strategy Smart Media, is more than a tagline — it’s the philosophy behind everything I create. Mindful strategy means every idea is intentional, rooted in clarity, purpose, and a deep understanding of your brand’s story. Smart media means bringing those ideas to life with elevated creative, thoughtful execution, and marketing that actually works.
Mindful Strategy
Smart Media
I’ve always been drawn to the story behind a brand — the why, the feeling, the moment it all clicks. Over the past decade working deeply inside the hospitality and event world, I’ve learned how powerful thoughtful, intentional marketing can be. My years leading strategy, storytelling, and creative direction for a single, fast-growing brand gave me a front-row seat to how clarity, consistency, and creativity shape real connection.
That work naturally evolved into MSSM — my studio built on Mindful Strategy and Smart Media. Together, they shape how I approach every client: thoughtful, organized, story-led, and rooted in real-world marketing that works.
